Accomplishments can usually be broken up into three categories, and you may focus on one or more depending on your relationship with the person. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable. "Persuasive Communication in Different Contexts." Want to create or adapt books like this? Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Although most communication classes cover informative and persuasive speaking more than ceremonial speaking, I have had many students tell me after taking the class that the guidelines they learned for speaking on special occasions have been very useful for them. Defence Images Prince Harry at the Invictus Games Opening Ceremony CC BY-NC-ND 2.0. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest. Identify the parts of the rhetorical situation. Most people can look up a persons bio or the history of a group or event quickly using the Internet, so sharing that information doesnt show that youve done any more work than an audience member could do in the five or ten minutes of the speech. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. Persuasive Writing Strategies and Tips, with Examples - Grammarly Learn more about how Pressbooks supports open publishing practices. In 2002, Halle Berry won an Academy Award for Best Leading Actress, making history as the first African American woman to earn that honor. StudyCorgi, 29 Mar. I feared the class because I would be giving up to four speeches, the most I have ever done. Since this speech is about you and your belief, use personal pronouns like I and we and connect to your audience by using you, us, and our. You also want to establish your own credibility and goodwill by being prepared in terms of content and delivery and expressing your thanks for being asked to introduce the speaker. According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. I must caution here that controversial is not the same as inflammatory. Retrieved from https://studycorgi.com/persuasive-communication-in-different-contexts/, StudyCorgi. PDF Teaching and Persuasive Communication - Brown University Such statements also recognize others who were nominated but didnt win. Although toasts are generally supposed to be conversational and appear spontaneous, because that makes the content seem more genuine, in situations that are more formal or where there is much at stake, brief notes are OK. You wouldnt want to see a person giving a toast pull out a stack of note cards, though. Being a critical compassionate listener, however, doesnt mean that we have to give up our own ways of thinking and our own advocacy positions. So you may employ all of the following strategies, in varying degrees, in your persuasive speech. However, being asked to deliver a eulogy is an honor. You will almost always be speaking about someone or something else like a group, organization, or event, so dont make the speech about you. As kindergarten started, I felt different. Although those topics may be very important to you, they dont carry the same social weight as many other topics you could choose to discuss. Developing your communication skills will help you navigate your work more effectively, build better relationships and thrive during increasingly challenging and changing times. If there were many qualified nominees and the decision was difficult to make, then stating that enhances the value of the award. This is a process that helps build communities and alliances. Make sure to thank the group giving the award and the person who presented you with the award. When accepting an award, be gracious and humble, thank the group presenting the award, thank fellow nominees, and thank those who helped make your accomplishments possible. As with any speech, topic selection is important and is influenced by many factors. This could be a memo, email, or presentation. Chris-Havard Berge Shaking Hands CC BY-NC 2.0. Try to memorize most of the content to make the speech look genuine and spontaneous. Strategies for effective delivery still apply to special-occasion speeches. Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. For change to happen, all parties in an interaction need to be open to dialogue, growth, and transformation (Foss & Foss, 2003). CM220M1 Defining Effective Communication In Different Contexts Imagine living a full life, retiring, and slipping into your golden years. It might include the need for a detailed explanation of a request or proposal to guarantee that people will understand the background and the central purpose and be ready to accept the offered idea, policy, or course of action. Do not read the persons bio to the audience, especially if that bio is already included in the program. Draft your thesis statement as an I believe statement so your stance on an issue is clear. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. Current and controversial topics will be more engaging for your audience. The target audience includes the management of the company as this message can also be demonstrated to other specialists to guarantee the appropriate resolution of the problem. She considered her audience of Facebook friends, mainly consisting of young people. While these are good places to start to get to know the person you will introduce, its good to have some personal connection, too. Section 2. Using Principles of Persuasion - Community Tool Box Write a speech of introduction for a classmate, friend, family member, or person that you admire. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. As with other special-occasion speeches, it should be focused on the occasion and the particular award. Persuasion may be overt or subtle. Does your belief connect to public advocacy in some way? Use deliberate language To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. Flowchart of the literature search process. This could be a memo, email, or presentation. Ceremonial speeches are intended to praise, pay tribute to, and celebrate individuals or groups in ways that bring audience members together on special occasions. List three general guidelines for ceremonial speeches. Identify strategies for effectively composing and delivering the following ceremonial speeches: speech of introduction, presenting an award, accepting an award, toast, speech of tribute, and eulogy. This is just one example of how special-occasion speeches can sneak up on you. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldnt have much current relevance, given that statistics consistently show that most people wear seat belts. You may want to communicate directly with the person and ask them a couple questions that you think the audience might find interesting but arent included in the typical bio. We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. In my situation, since I wasnt able to get to know the person, I had to rely on the information from the bio included in the program. 1 Understanding how it works can help you become more aware of how you are influenced by persuasive messages. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. In this paragraph, consider how academic persuasive standards differ from personal and professional writing. How does your experience compare with the content in this section? A speech of introduction is a speech in which one speaker briefly introduces an upcoming speaker who is usually the focus of the occasion. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Describe an example of persuasive communication in a personal context. : an American History Introduction to Sociology Biological Science Fundamentals of Business Management CM220-M1-defining effective communication in different contexts Module 1 assessment defining effective communication in different contexts University Create an outline, and structure the speech with an introduction, a body with about three main points, and a conclusion. Draw connections to concepts from the Unit 1 and 2 Reading. For example, This years winner joins a select group of other college seniors who have been recognized for their dedication to community service and outreach. You can also say what the person adds to the legacy of the award. The following is the text of a This I Believe speech delivered by one of my students. I have enjoyed having my students do This I Believe speeches, and even if this isnt a speech assignment in your class, it is a good way to practice your speaking and writing skills, and it can be fun and inspirational. Once you know, you can take small steps, as Gandhi noted, to be the change you want to see in the world. Persuasive communication in a personal context (5) The positive change occurs because critical listening and critical thinking lead to responsible advocacy. This could be a memo, email, or presentation. As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. Draw connections to concepts from the Unit 1 and 2 Reading. Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Persuasion can exist in memos, reports, cover letters, resumes, requests, informal discussion in a meeting, formal presentations to a group, and more. For the professional contexts, the model described above cannot be applied as it presupposes different communication patterns and ways to convey the main message. write three paragraphs describing effective persuasive communication in Another reason is that special occasion speeches can sneak up on you if the person in charge of the event didnt plan ahead for the speaking parts of the program and has to ask people to participate at the last minute. When I completed my eight-minute speech, everyone looked at me with disbelief. As you can see, the same general topic area, prison overcrowding, is used for each example. Warren, J. T., and Deanna L. Fassett, Communication: A Critical/Cultural Introduction (Los Angeles, CA: Sage, 2011), 39. When audience members agree with the proposal, focus on intensifying their agreement and moving them to action. The video and text of her speech can be accessed in Video Clip 12.1. http://www.americanrhetoric.com/speeches/halleberryoscarspeech.htm. Either way, take time to write out an acceptance speech. When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units. Choose a persuasive speech topic that youre passionate about but still able to approach and deliver in an ethical manner. I listened outside as a peaceful meeting turned into a shouting match. If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. Special occasions are planned events, and a speaker is just one part of a program. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. When I was young, I didnt use my voice to speak at first. Analyze what makes this example effective and consider the expectations for professional communication in your field. So delivering a long speech on such an occasion will likely create timing problems for the rest of the program. With only a couple exceptions, these speeches are shorter than other speech types. 1. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Finally, persuasive academic communication presupposes the readiness to debate and justify some disputable issues by providing different perspectives on them and trying to understand all aspects related to the question. Finally, it is vital to consider all existing perspectives on the problem to create a complete image of the discussed aspect and attain success in promoting the outlined change. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Speaking with your friends or close people, a person is not obliged to follow a code of politeness or official style as this sort of relations presupposes the adherence to models accepted between two close people and familiar to them. Paragraph 2. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Interpersonal Communication A Course in Phonetics Financial/Managerial Accounting Give Me Liberty! Paragraph 2 Critical listeners dont just tear a message apart because it has flaws. I did not fit in. Paragraph 2 Describe an example of persuasive communication in a professional context. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use. These concepts can be connected when organizing a persuasive speech topically. I would use my hands to gesture what I wanted or needed. People are often required or expected to speak as part of their academic or professional duties. A eulogy, like a speech of tribute, shouldnt be a chronological outline of a persons life or a biographical sketch (Lustig, 2012). Earlier, in Chapter 9 Preparing a Speech, we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audiences orientation toward the proposition. Determine if your speech is primarily a proposition of fact, value, or policy. When my speech teacher came to my classroom to get me, everyone looked at me. At the same time, in emails to top managers, it is vital to use a formal tone and clearly indicate the purpose and goal of the message. Welcome speeches are often allotted more time than is needed, but do not feel obligated to fill that time. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Next: 11.3 Persuasive Reasoning and Fallacies, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. The examples of persuasive communication in different contexts are all effective in their own way. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. An example of persuasive communication in personal life is my friend's social media post on Facebook, persuading me to follow COVID-19 safety measures. In what situations might an invitational approach to persuasion be useful? People, groups, or events worthy of speeches of tribute have usually accomplished great things and have enriching lessons to share. If you have a lot of people to thank, you may write that information out on a small card to reference, just so you dont leave anyone out. In what situations might you want to rely on traditional models of persuasion? For this reason, it is vital to be able to select an appropriate strategy that depends on the context and use it to guarantee that people will understand you. Keep in mind the introduction sets up an audiences expectations for the speaker. Hypothesis 1 (H1): Persuasive messages embedded in the context of user-generated viral videos will be more effective than persuasive messages embedded in the context of a PSA even when the message con-tent is held constant. Connect the values of the organization with the purpose of the award. For instance, I needed specific equipment to make my presentation related to a project. 6 Principles of Persuasion What might you do differently next time? At the same time, the use of formal, neutral, and concise language is also essential for the given type of communication as it ensures that all ideas provided in the paper will be understood by the audience. One reason for this lack of preparation is that people often, mistakenly, think they can wing a toast, introduction, or acceptance speech. We produce and receive persuasive messages daily, but we dont often stop to think about how we make the arguments we do or the quality of the arguments that we receive. Getting integrated: While many students view public speaking as a classroom exercise, we are all expected to speak in multiple contexts ranging from personal, to civic, to professional. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. Draw connections to concepts from the Unit 1 and 2 Reading. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. Purchasing a three-month membership to our gym includes access to our outdoor pool and a place to enjoy the sunny season with your family. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In such cases, we can see that personal speeches can cross into civic contexts. [1] You can listen to and/or read many examples of these speeches at the following National Public Radio link: http://www.npr.org/series/4538138/this-i-believe. You should also choose a topic that is important to you and to society as a whole. Analyze what makes this example effective. - Identify the parts of the rhetorical situation. Referencing your thesis statement often will help ensure that your speech is coherent. Before you begin speaking, take a moment, pause, smile, and make eye contact with the audience (Fripp, 2012). People can toast an accomplishment, completion of a task, a holiday such as New Years Eve, a favorite sports team winning, or the anniversary of a special event. This view of communication acknowledges the power of our words to transform the world around us and that we have an ethical responsibility to advocate for a world that better serves the interests and needs of us all. The core belief should be something that can be easily summed up as a thesis statement and elaborated on and supported in the main points. Want to create or adapt books like this? Also compliment the other nominees, and thank those who helped make your accomplishment possible. Cite evidence to support the fact that the issue needs to be addressed. EUScreen Welcome Speech CC BY-SA 2.0. After a few more speeches about history, I decided to become a teacher. Michael Vadon Nigel Farage CC BY-SA 2.0. It so happened that the person I was introducing unexpectedly had a last name that was difficult for me to pronounce. As I finally reached Q, my teacher stopped me. These speeches should be positive, personal, grounded in concrete events, and not preachy. You could have a two-point speech that argues from cause to effect or from effect to cause. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroes Motivated Sequence. Thank any sponsors, especially if they are in attendance, and acknowledge any VIP guests. Even though students pointed and laughed, no one outside the school knew of the embarrassment I was feeling. There is a delicate balance that critical listeners and thinkers try to maintain, as critical thinkers are generous, cautious, and open minded, but wary. Thus, a persuasive essay that revolves around current problems peculiar to families can be considered a perfect example of communication in an academic context. Your first steps toward advocacy may be small and uncomfortable. From: Encyclopedia of Human Behavior (Second Edition), 2012. This can be useful when you are building to a climax in your speech, specifically if you include a call to action. By setting the tone, you help establish a relationship between the speaker and the audience. A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. For instance, persuasive personal communication differs from professional or academic ones because of the peculiarities of the context. As with a speech of tribute, focus on the persons personality and demonstrate why the person was likable and what he or she added to your life and the lives of others. When we feel ourselves shutting down or disregarding a persons message without giving it thought, a little alert should go off in our minds to indicate that perhaps we are not engaging in critical compassionate listening. Module 6: Persuasion - Principles of Social Psychology For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. Identify the parts of the rhetorical situation. Such speeches are usually only one to two minutes long. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated. Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroes Motivated Sequence. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement. Related terms: One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. Persuasive Communication - an overview | ScienceDirect Topics For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. My teacher told us we could pick the topic for our last speech. PDF Context and Identication in Persuasive Mass Communication Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. One of the central difficulties associated with working in teams is the lack of understanding between their members and the inability to discuss ideas effectively. Learn how to get your people's attention. This I BelieveEssay Writing Guidelines, accessed March 17, 2012. Then do the same thing for persuasive messages you may receive. Subordination or specific relations with an interlocutor also impact the choice of words and styles that can be employed.
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