The following table shows what you need to provide for a television story, the advantages of television, and its limitations. FEMA does not endorse any non-government Web sites, companies or applications. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Salary Statistics for Public Information Officers. Take a zombie apocalypse for example. C. is a failed theory and should not be used by modern public information officers. Select this link to access a printable . The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. There are all kinds of emergencies out there that we can prepare for. Once again, we see a fire threatening our citizens and their homes. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. D. seek media release approval from the Communication Unit Leader., 24. Identify the purpose of what you are writing and start with the main message. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. A. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. A social networking site is a great tool for: Now you know about the many tools available to get your message out. It can be taken alone or before Basic Public Information Officer Training (G290). These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. For highly visible or controversial matters, it might be best to have a leader in the organization speak. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. 1. There are also professional social networking sites with sections for jobs. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Keep the subject and verb close together. News releases are one of the most commonly used tools for PIOs. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Creates a positive impression of your organization. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Switchboard: (301) 447-1000 A media pool: Note: Media pools can cause disagreements among the media. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Develop and pre-test materials C. Develop an action planD. the feedback has been, you know, we appreciate this. Coordinate information being distributed to ensure consistency with other agencies messages. (What will motivate them?). A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. It will keep you focused and is the foundation for evaluating your campaigns success. Lesson 3 introduced the importance of establishing relationships with the media. FEMA IS-29: Public Information Officer Awareness Answers Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. You cant manage who shows up but you can and should manage contact with the site. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. What is in it for them? 1928 0 obj <> endobj You can find the complete list of courses in the Spanish language course list. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Establish contact with other agency PIOs. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The Mayors Office developed an outreach campaign known as Red Stick Ready. Chris Mrela wrote a dynamite report on this a couple of years ago. Emergency Manager jobs 33,535 open jobs Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. This course can provide a basic understanding of the PIO function for those new to the position. What is happening in other areas? Next you need to identifyhowyou will communicate. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Blogs are Web sites that allow you to engage in a conversation with readers. Manages resources including supplies, personnel, and equipment. Preparing quality written products including news releases. How knowledgeable is the audience on this topic? Joanne H. Moreau: The media is embedded in our Emergency Operations Center. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Public information can help people make the right decision at the right time. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Evolving media (Web sites, email, blogs, social networking sites, etc.). Construct and deliver an appropriate crisis and emergency risk message. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Describe the role of the PIO in an emergency. Successful blogs are compelling and current, and encourage interaction with readers. Public Information Officer Jobs and Salary As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. With passive voice, the subject is thereceiverof the action. Promote government programs and activities B. (Unit 2), Describe the types of written products used in public information activities. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Leaves the decision as to who will be in the pool to the media. You should set a realistic deadline and interim benchmarks, as needed. Quantify results when evaluating public information efforts. Campaigns that combine a mix of media are more likely to be effective in influencing people. Create clear and easily understood messages. 4. C. will transfer to a planning position if no media covers an incident. Develop relationships with other organizations PIOs B. endstream endobj startxref Email. FEMA IS-29: Public Information Officer Awareness Course Summary Blogs are a good tool to use to communicate with your audience. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. All of the above, 23. endstream endobj startxref Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Select the right media to reach the target audience. They knew that they werent being led down another road, that they were hearing things unfiltered. I would urge you to be careful whenever you travel, Smith said. People use technology to tell others that they are okay. People have a right and a need to know about the risks they face. Public Information Officers | Indian Affairs - Native Americans in the Did the message reach the targeted audience? Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Timely updates and corrections to information in evolving incidents. Describe traditional media available for communication. Describe the target audiences for the PIO. The role of the PIO is the same regardless of the type or size of the event. Uses correct grammar and contains no spelling or punctuation errors. Emergency Management Institute Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15.